MISSOURI CLEAN ENERGY INITIATIVE
Achieving victory.
The Missouri Clean Energy Initiative, requiring a projected increase of renewables in energy supplier portfolios, was supported by an amazingly dedicated environmental advocacy consortium including the Sierra Club, Missouri Coalition for the Environment, and the American Clean Power Association.
The Missouri Clean Energy Initiative, requiring a projected increase of renewables in energy supplier portfolios, was supported by an amazingly dedicated environmental advocacy consortium including the Sierra Club, Missouri Coalition for the Environment, and the American Clean Power Association.
The challenge? Create campaign materials that effectively communicate the objectives and long-term goals for all Missouri residents. To convey the initiative's message to the public, the materials designed were informative — and were successful. Achieving victory by a 2:1 margin, voters overwhelmingly approved Proposition C — the Missouri Clean Energy Initiative.
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Scope: Visual Identity, Digital + Print Marketing
Role: Art Direction, Project Management, Graphic + Editorial Design
Role: Art Direction, Project Management, Graphic + Editorial Design